Local Electronics & Car Audio Store | SEO Case Study

This particular client has a smaller budget than others we work with, but, even a smaller budget can go a long way when applied strategically. The following SEO elements were employed throughout 2019 to help increase their organic reach:

• We completely optimized their Google My Business listing. This included adding updated images of their entire product line, added UTM tracking to their URL, and verified that all important categories were in order.
• We subscribed them to Moz Local. This service syndicates their important business information to dozens of local listing directories that search engines use to establish relevance and authority for their business.
• We employed a modest link building strategy that focused on obtaining valuable and relevant backlinks from websites that are related to the car audio and general automotive industry.
• We completely updated the on-page SEO of the website by implementing an updated keyword strategy that involved the usage of semantic and tertiary keywords with measurable search volume.
• We also implemented a blog strategy and ensured that highly engaging and relevant content was being added to the blog on a monthly basis.

In addition to the above actions, we kept in constant contact with the client to ensure that the goals we were working toward were clear, concise, and valuable. Remember, we were working towards the goal of getting organic traffic increased for the 2019 holiday season.