Rutledge Corn Maze

Objective

  1. Increase online ticket sales compared to previous years by leveraging organic and paid social media marketing strategies.
  2. Generate more online ticket sales at a lower average cost by optimizing Facebook & Instagram ad campaigns.
  3. Improve the farm website and ticketing system to simplify the process for customers and increase the online sale conversion rate

Process

  1. Conducted a thorough analysis of the Facebook Ads account, to identify current strengths, areas for improvement, and future opportunities that would better the results.
  2. Built Facebook & Instagram Ad campaigns by strategically adjusting campaign settings, targeting, and creating ads that connected and resonated well with the target audience.
  3. Optimized Facebook & Instagram ad campaigns to build more brand awareness, increase engagement, and drive more online ticket sales.
  4. Designed a new website with an easy to navigate user interface and custom backend redemption touch points in order to increase conversions, promote higher checkout values, and facilitate the in-person ticket redemption process.

Key Results

  • Total online purchases increased by 18% within three months.
  • Total online ticket sales attributed to Facebook & Instagram ads increased by 70% compared to previous seasons.
    • Rutledge Corn Maze even lowered their budget by 30%
  • The average cost-per-purchase decreased by 122%, with higher-than-ever online sales conversion rates.
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